becomes a national company following registration with the federal government and writes more than $6 million annually in life insurance just in Saskatchewan. Co-operative Life Insurance Company 1948
moves to its current office on College Avenue in Regina, SK. A plaque unveiled at its opening reads: Co-operative Insurance Services
"This building is dedicated to the belief that through co-operative ownership and control of economic institutions people may provide essential services for themselves with the greatest assurance of security and freedom." December 1964
in Regina takes delivery of its first computer from IBM and begins computerized processing of new applications and renewals. Co-operative Insurance Services 1965
CI Management Group is officially incorporated as a holding company for
C.I.S. Ltd. and CIAG Management Ltd., forming a national co-operative insurance company and realizing a dream for those who had established the insurance co-operatives three decades earlier.
The Co-operators adds underinsured motorist coverage to Ontario automobile insurance policies. The coverage was extended to policyholders in other provinces in the following year. The Co-operators was the first insurance company to offer this coverage. June 1978
CI Management Group is renamed
The Co-operators Group Limited. March 1979
The Co-operators adopts the 3Cs logo, which stands for "Canadian, Co-operatives and Credit Unions". September 1979
The Co-operators first television commercials are aired on the Atlantic Television network. 1981
Photography courtesy of Roy Nicholls
The Co-operators purchases HB Group Insurance Management from Reed Stenhouse Limited following a three-year joint venture to market home and auto insurance to members of employee groups. 1991
The popular Wiserider bicycle safety program is launched.
The Co-operators goes online. The first Internet presence consisted of rented space on Insurance Canada's website. 2000
Photography courtesy of the Oakville Beaver
The Buckle-up Bears child car seat safety program is launched nationwide.
The first Community Advisory Panel is held in Moncton, NB. Community members provide comments, advice and recommendations to Co-operators senior management about our products and services, and on interactions between The Co-operators, the community and consumers. September 2007
The Community Guard
TM product is launched, providing innovative insurance coverage for the voluntary and not-for-profit sector.