Insurance Group Claims Investments About us

Purpose, vision, values

As a financial services co-operative, we are rooted in the idea that together we are stronger, safer, and more resilient.

Purpose

Financial security for Canadians and our communities.

Vision

We will be a catalyst for a resilient and sustainable society.

Values

Our co-operative identity comes to life through our values.

Responsibility

We balance our care for society and the environment with our business success.

Integrity

We treat all our members, clients, employees, advisors, and partners with honesty and respect.

Inclusion

We achieve success by embracing the diversity of all Canadians.

Our purpose is tied closely to the communities we serve

Find out how we bring our purpose to life