Back to home

Strategic performance dashboard

2023 to 2026 corporate strategy

Our strategic plan has five dimensions that, together, enable us to deliver on our purpose of financial security for Canadians and our communities.

Why we do everything the way we do

Co-operative Identity	2024	Target*	Status**
Co-operative business volume	$1.58 billion	$1.6 billion	Above expectations
Member engagement	93% (2023)	Not applicable	On track
Community contributions	3.8%	4% to 4.5% of net income before taxes (annual)	Not achieved

What outcomes we’ll deliver

Client Engagement	2024	Target*	Status**
Co-operators brand awareness	46%	Within 5% of Insurance and Wealth Competitor Average (annual); 47% in 2024	Achieved
Omni channel client experience	Tied for third	Top 5 amongst our peer group (annual)	Achieved

Profitability and growth	2024	Target*	Status**
Operating revenue growth	$6.50 billion	$7.7 billion	Above expectations
Wealth AUM or AUA growth	$6.86 billion	$7.9 billion	Above expectations
Client growth	1.03 million clients	1.07 million clients	On track
CGL operating revenue growth excluding private passenger	$4.37 billion	$5.4 billion	Below expectations
Advisors’ operating revenue growth excluding private passenger	$317 million	$345 million	On track
P&C expense ratio	28.9%	At or better than industry	On track
P&C combined ratio	102.2%	95.7%	Below expectations
Life general expense ratio	19.1%	17.5%	On track
Life return on equity (shareholder)	8.5%	13% to 17% (annual)	Not achieved
CGL return on equity	6.6%	10% to 12% (annual)	Not achieved

How we’ll get there

Business Capabilities	2024	Target*	Status**
Emerging Business Models	We have launched our first embedded auto insurance solution with a leading Canadian auto manufacturer. This partnership allows customers to make informed insurance decisions seamlessly integrating into the vehicle buying journey.	Not applicable	Not applicable
Adjacent Business Models	We have continued our expansion into the adjacent home services market with acquisitions of Carson Dunlop, a leading home inspection company, and Custodia, an innovative home services startup.	Not applicable	Not applicable

Workforce Capabilities	2024	Target*	Status**
Global Diversity, Equity, and Inclusion Benchmarks (GDEIB)	4.2	Overall GDEIB of between Progressive and Best Practice (>4.2/5.0)	On track
Employee engagement score	77	At or above financial services industry average (annual); 76% in 2024	Achieved
Advisor engagement score	38%	55% to 60%	Below expectations

Download the report to learn more about our strategic KPIs

*2026 unless otherwise stated as annual

**If the target is due in 2026, terminology is "above expectations", "on track", or "below expectations". If the target is due in the current reporting year, terminology is "exceeded", "achieved", or "not achieved".