Top 5 communication tips to make your benefits plan a success
How well do your plan members know the coverage and services offered in your group benefits plan? A recent survey by the International Foundation of Employee Benefit Plans found only 19% of employers are confident in their employees’ understanding.
Share frequent and easy-to-understand information so employees get the most out of their plan. Design your benefits communication plan with these top five tips in mind:
1. Know your audience
What’s the average age of your workforce? What are their cultural backgrounds or preferred languages? Use these details to target your message towards what matters most to them, and in the way they prefer to receive it. You may need to create more than one version of your message to make the best impact.
2. Make it easy to understand
Benefits can be a complex subject, but there are many ways to keep it simple, short and interesting. Use a variety of communication methods depending on their preference, including:
- Email
- Intranet
- Online collaboration tools
- Lunch-and-learn sessions
- Posters
Use visuals, simple language and a consistent format. Don’t forget to include accurate contact information for services.
3. Do the math for them
A benefits summary or statement is an excellent tool to show each plan member exactly how much their benefits plan contributes to their overall compensation package. This annual report shows their coverage details, optional benefits, and how much you, as the employer, pay into it. Presented as an infographic or one-page document, it shows both existing employees and prospects the value of your plan.
4. Keep it top of mind
Send out regular updates to your plan offerings. For example, a well-timed message early in the year about the travel insurance included in the plan could save plan members time and money when they’re thinking about winter vacations.
5. Show them their options
Some plan members may not know they have access to voluntary benefits like life insurance, accidental death and dismemberment, or critical illness coverage through their work plan. Unlike other types of coverage, these options are better put into place in advance.
Empower your plan members with the knowledge they need to use your benefits plan to the fullest. In return, you’ll find that regular communication helps build trust in your organization and promotes a healthier, happier work environment.
For more information on how to keep your plan members in touch with your benefit plan, contact your Group Benefits Advisor today.
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