We began establishing a number of Community Advisory Panels (CAPs) across Canada in 2004 to create a forum where we interact with community members. The advice and recommendations we receive have a direct impact on our product and service offerings, as well as on matters relating to our community involvement. We have established CAPs in Calgary, Guelph, Ottawa and Moncton. Each CAP is comprised of 10-14 knowledgeable community members from various industry sectors such as health care, education, business, the environment and co-operatives
. Each CAP meets twice a year to gather outside ideas and insights to help us improve our processes and community initiatives
The mission of The Co-operators CAP program is to bring to life our co-operative values and commitment to community by providing a forum to give voice to community members to comment and provide feedback on our public relations and community engagement initiatives. For example, our Community Guard product, which provides insurance to the non-profit sector, was created to address needs identified by our Moncton CAP.
We plan on continuing to use these panels to solicit feedback from our communities on what our clients need from us.