Leading with purpose

This report provides a transparent look at the ways in which our group of companies is working to advance our purpose of financial security for Canadians and our communities.

The stories that shaped us

Insurance in an evolving world

In a rapidly changing world, traditional insurance protection will only go so far. Severe weather events are becoming more frequent and intense, with claims costs increasing.

Explore how we provide peace of mind

80 years of building a better world, together

In 2025, we celebrated our 80th anniversary – a milestone that reflects our enduring commitment to our purpose and our vision, and to having a meaningful community impact.

Read our purpose, vision and values

Co-operative strength and financial stability

Our profitability in 2025 is a testament to the strength and resilience of our co-operative business model and the disciplined management of our strategy.

Get the full financial picture

Mindful adoption of generative Artificial 
Intelligence (Gen AI)

We’re integrating Gen AI with intention and integrity, recognizing its potential to transform how we serve our clients, communities and employees.

Learn how we’re 
implementing Gen AI



Our corporate strategy

2025 marked year three of our four-year corporate strategy, focused on Co-operative Identity, Client Engagement, Profitability and Growth, Business Capabilities, and Workforce Capabilities.



Message from our CEO and Chair

Robert Moreau, Chairperson of the Board (pictured left), and Rob Wesseling, President and CEO

“When I reflect on the rising divisions in our society, I’m reminded that as a co-operative, we’re uniquely positioned to lead. Co-operatives are built on finding common ground and collaborating to achieve shared outcomes.”

Robert Moreau, Chairperson of the Board

“While there is no shortage of uncertainty and challenges ahead, I am heartened when I imagine the future of our co-operative, thinking of all we can accomplish when we move forward together.”

Rob Wesseling, President and Chief Executive Officer



Our co-operative governance

“In a world of increasing complexity and uncertainty, effective risk governance is essential to our purpose. We’re continually evolving our risk management program to ensure we’re making sound decisions that support the achievement of our strategic goals."

Brent Clode, Risk Committee Chairperson

Our co-operative governance model operates under the democratic principle of “one member, one vote,” which differentiates us from other financial services organizations.

Get to know our board

2025 governance highlights

Our governance keeps our purpose front and centre and reinforces our co-operative identity. See our governance in action:

Succession Planning and Board transformation

A focus on the changing nature of risk

Sustainability Integration

Inclusion, Diversity, Equity and Accessibility (IDEA) in Governance

Strategic planning process underway

Navigating uncertainty

We’re in a time of unprecedented challenges – the rapid increase in climate-related physical risk, geopolitical unrest, trade wars, increased social polarization.

As a purpose-led co-operative, find out how we’re grappling with these challenges head-on.

Prioritizing sustainability and resiliency

Our path to net zero

We’re targeting net-zero emissions for our operations and our investment portfolio, while advocating for broader systemic change.


Purpose-led investing

$8.75 billion was invested in impact and climate transition investments.

Find out how we invest with purpose

A best 50 Corporate Citizen in Canada

We ranked 4th in the Best 50 Corporate Citizens – the top spot among insurers and the financial sector.

See how we weave sustainability in everything we do

Our organization was founded in 1945 in Regina, Saskatchewan, on Treaty 4 territory, the traditional land of the Cree, Saulteaux, Dakota, Lakota, Nakoda and the homeland of the Métis.

Read our full land acknowledgement and reconciliation strategy

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