If you weren’t able to work because of a serious illness, how would you pay your bills? Who would take care of you?

These are tough questions. But think about it for a moment: all of us know relatives, friends or co-workers who have suffered a serious illness. We also know they weren’t expecting it and that it likely caused emotional and financial stress. Would they have been better off with a tax-free* amount of money to ease their burden?

It’s called Critical Assist® and it’s designed to help you cover the unexpected costs spent treating and coping with a critical illness.

This unique plan provides a lump sum payment if you’re diagnosed with, and survive the waiting period for one of 29 covered conditions.

Find out about Critical Assist® from The Co‑operators.

* According to current Canada Revenue Agency regulations which are subject to change at any time.

Critical Assist® is offered by, and is a registered trademark of Co‑operators Life Insurance Company. Registered trademark used with permission.