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Let's spread the word on fires that spread!

Last fall The Co-operators partnered with Guelph’s Emergency Services to host a live side-by-side burn demonstration. It was an important step in our efforts to advocate for the mandatory installation of fire sprinklers in new residential homes.

Captured on video you can see the side-by-side burn of two identical rooms – one with sprinklers and the other without. You can see how quickly a modern content fire grows out of control, and how quickly sprinklers can extinguish fires and limit damage. And, more importantly, save lives.

According to the National Fire Protection Association, sprinklers reduce fire-related deaths and injuries by 80 per cent, and reduce damage by 95 per cent. With fires killing 400 people in Canada each year and many more being seriously injured, sprinklers can make a huge difference.

The Co-operators is at the forefront of fire sprinkler safety advocacy in Canada. As an insurance company, we deal on a regular basis with the tragic results of fires. As such we are committed to the promotion and use of fire sprinklers and the important role they play in protecting lives.

Check out the video: http://youtu.be/ythXxX9A5gI