We began establishing a number of Community Advisory Panels (CAPs) across Canada in 2004 to create a forum where we interact with community members. The advice and recommendations we receive have a direct impact on our product and service offerings, as well as on matters relating to our community involvement. We have established CAPs in Calgary, Guelph, Ottawa, Moncton, Halifax and St. John’s. Each CAP is comprised of 10-14 knowledgeable community members from various industry sectors such as health care, education, business, the environment and co-operative
Each CAP meets twice a year. Some examples of topics discussed to date include:
- insurance fraud
- community safety
- emergency preparedness
- affordability and availability of insurance
- pandemics and global warming
How we use this information
Information gathered through our CAPs is actively used to form company policies, create our products and services, and inform our day-to-day operations. For example, our Community Guard product, which provides insurance to the non-profit sector, was created in 2007 to address needs identified by our Moncton CAP.
We plan on continuing to use these panels to get feedback from our communities on what our clients need from us.